Creative Direction


Over the past few years, my practice has expanded from graphic design into spatial and interior design, evolving into a broader role in creative direction. I have collaborated closely with photographers on set, shaping concepts and visual narratives for campaigns. Beyond the studio, I’ve designed and organized pop-up events and art installations, translating ideas into immersive environments. My work also extends to digital platforms, where I craft engaging social media content—Instagram stories, posts, and reels—while guiding the overall creative direction and telling the story through design.

Visual Direction / Photography

Visual Direction / Interior

Visual Direction / Social media Campaign

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The Oblist Commercial Design

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Shades of Blue