About Blue House

Blue House is an anniversary event site that brings audiences into a virtual world, where new event rooms open weekly across a month. The lobby acts as the central hub, gradually revealing three themed rooms.

The Rooms

• Dressing Room — Try on the new clothing line and style it freely in a setting that feels like home.

• Gallery — A collaborative virtual exhibition with an artist, ending with shoppable merchandises.

• Outer-Space — A desert tavern on another planet, where guests gather, drink, and explore the new MN collection in a surreal landscape.

Spatial Design

The lobby is welcoming and modern, balanced with industrial touches, allowing free navigation. The dressing room’s intimate, homelike atmosphere creates comfort for styling looks, while the gallery unfolds horizontally, with shifting wall textures and arrangements adding depth to the art experience.

The outer-space room contrasts completely: dramatic light, scale, and atmosphere transport visitors to an unfamiliar planet-like world—an experience impossible in physical spaces.

UI

A minimal black menu hints at the surreal tone while keeping essential tools like screenshots is always accessible. Custom icons guide navigation seamlessly, ensuring functionality without distracting from the immersive imagery.